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Company Facebook


Most of the revenue Facebook derived from advertising. Microsoft is a Facebook exclusive partner for serving banner advertising, and Facebook only serves advertisements that fall into Microsoft's ad inventory. According to comScore, an Internet marketing research company, Facebook get data from visitors as much as Google and Microsoft, but slightly less than Yahoo!. In 2010, Facebook's security team began expanding its efforts to reduce the risk of user privacy. On 6 November 2007, Facebook launched Facebook Beacon which later became the failed attempt to advertise to friends of users using the way of "what friends bought".

Facebook generally has a click through rate (CTR) is lower than for advertising web sites other major. For banner advertisements, they received one-fifth the number of clicks on Facebook when compared with the Web as a whole. This means that a small percentage of Facebook users click on ads more than other websites. For example, the first Google user clicks on an ad on the search results with an average of 8% at a time (80,000 clicks for every one million searches), while Facebook users click on advertisements an average of 0.04% at a time (400 clicks for every one million pages).

Sarah Smith, a former Facebook Online Sales Operations Manager, admitted that the advertising campaigns they have a click rate as low as 0.05% to 0.04%, and the click rate for ads tend to decrease within two weeks. Click rate on social networking rival, MySpace, in comparison ranged 0.1%, 2.5 times better than Facebook but still low compared to other web sites. Explanations for Facebook's low click rate is that Facebook users are more technologically savvy and use ad blocking software to hide advertisements, users are younger and more clever in ignoring advertising messages. On MySpace, users spend more time exploring it, while on Facebook, users spend their time communicating with friends and their attention distracted from advertising.

In the courtyard of brands and products, a number of companies report click rates as high as 6.49% for Wall posts. Involver, a social marketing platform, announced in July 2008 that they were trying to get a click rate of 0.7% on Facebook (10 times higher than the rate of clicks Facebook ad campaigns) for its first client, Serena Software, which seeks to change the 1.1 million views be 8.000 visits to their sites. Studies show that for video advertisements on Facebook, nearly 40% of users who viewed the video watched overall, while the industry average was 25% for the video ad banners.

Facebook has more than 1,700 employees and offices in 12 countries. Regarding ownership of Facebook, Mark Zuckerberg has a 24% stake in the company, Accel Partners 10%, Digital Sky Technologies 10%, [80] Dustin Moskovitz 6%, Eduardo Saverin 5%, Sean Parker 4%, Peter Thiel 3%, Greylock Partners and Meritech Capital Partners between 1-2% each, Microsoft 1.3%, Li Ka-shing 0.75%, Interpublic Group of less than 0.5%, a small group of employees and former employees and celebrities each have less than 1%, including Matt Cohler, Jeff Rothschild, Adam D'Angelo, Chris Hughes, and Owen Van Natta, while Reid Hoffman and Mark Pincus have a rather large holdings in the company, and the remaining 30% owned by employees, a number of celebrities, and foreign investors. Adam D'Angelo, chief technology and friend Zuckerberg, resigned in May 2008. Some reports claimed that he and Zuckerberg began quarreling, and he is no longer interested in the ownership of this company.

On 15 November 2010, Facebook announced that it had acquired FB.com of the American Farm Bureau Association with a value that is not mentioned. On January 11, 2011, Farm Bureau announced the "realm of sales revenue" of $ 8.5 million, so the purchase of FB. com to be one of the ten most expensive domain sales in history.

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