Spam is not what people like. When people get mail that they do not like, they call it obviously JUNK MAIL. Everyone knows and hates junk mail. So when you ask someone what was in the mail and they say junk mail you already know that it was people just sending out advertisements and things you did not ask for. When it comes to real estate there is also junk mail or what I call SPAM. Way to often I see real estate agents giving me their card or some postcard in the mail with their picture or something on it. The first thing I think of when I get this is "I did not ask for this".
I often get this one real estate agents stuff in the mail on a consistent basis that I did not even ask for and it becomes really annoying. As I look at his advertising it just makes me think less of him as a business person because he is not following one the unsaid rules:
Only give things to people when they ask for it.
Please as a real estate agent do not go overboard with handing out what I call your advertisements. In other words you do not want to be a commercial on TV where people want to change the channel.
In email marketing, according to the CAN SPAM ACT of 2003, you can have one email that is an advertisement email that people did not ask for or sign up for. However you can not send more after that unless the person asks for more.
The same goes for business in general, however I see way to many real estate agents who are hungry for business and shove their services into many people’s faces. The goal is to have the people come to you not the other way around.
So do not send people who have not asked for your advertising cards, brochures, postcards, etc. People will get highly annoyed if you consistently throw stuff in their face.
You will become a much more effective real estate agent if you are on the good side of people, not the bad side. The best way to do this is to not SPAM them.