PUSPO WARDOYO---BUSINESS SUCCESS WITH CONFLICT MANAGEMENT
Talk grilled chicken franchise, remember Wong Solo. Arguing about Ward, owner of Restaurant Ayam Bakar Wong Solo. In fact, in many cases, his name is better known than the eating. Understandably, the courage to make the event Poligamy Award at a hotel some time ago, raises the pros and cons. Is it too far in terms of personal branding? Wait a minute. Apparently, according to Solo man born 46 years ago, what he did was intentional. How so?
"I had to create constant conflict in the minds of people so that people talk about me," said Director of PT Sarana Burn this Diggaya blakbalakan. In fact, he said, if necessary, he pays people to demonstrate against himself. Goal, so people are always talking about him non-stop and into a long polemic. For example, the issue of polygamy.
For Puspo, whether people talk about positive or negative, to the early stages is not a problem. Importantly, any time people talk about him. This, he says, is important to business. "When people talk about Puspo, it means talking about Wong Solo," said the woman's husband of four. He sure, if people know Puspo, concerned will deliver it to the Wong Solo.
How Puspo can do it all? Told, when in 1993 started this business, he was not as famous as now. He started his business trip to the capital of Rp. 700 thousand. At that time people knew him only as a street vendor at Polonia Airport, Medan. But one day in 1996, the local newspaper Medan, Watchful wrote about him. The title, "Puspo Ward, Bachelor Ayam Bakar Wong Solo Opens in Medan." Since then, eating home business success. Turnover up 300% -400%. "From here I realize the impact of the news," said a former high school teacher in Bagansiapi-fire, North Sumatra. And he began to approach the press.
Once close enough to the press. Puspo begin to understand the workings of the press. Among others, an important issue in the news. Since then, he started to create issues or conflicts related to her. "The issue or conflict it is important that the media would proclaim it, without asking us," he explains. Issues that must be made to contain elements not problematic. In fact, if you can, with the issue, he became a hero. "As a pioneer was an opening, and he can be called a hero," he said. Target size is how to promote the business.
About this hero, Puspo mencontohkannya in polygamy. He memfigurkan himself as a hero polygamy. As well as a successful restaurant entrepreneur and reliably. Here he wanted to tear down the myth that polygamy is taboo.
The issue was launched, among others, as an award-50 Enterprise. Then, while accepting the award for Best of Local Franchising President Megawati. And last bikir commotion Poligamy Award. Unmitigated, the fund no less than Rp. 2 billion dikucurkannya for this event.
On the issue of polygamy, Puspo said, "This is the most positive and effective. Because there is truth, but not everyone is calling them. "After all, he saw, in terms of religion, what it does not violate the rules. She realized a lot of people who agree and many who disagree. "When people talk polygamy, never completed," he said. That, he added, will bring conflict between them.
Puspo admitted he was very impressed with the issue Poligamy Award. Because, after the event is held, a lot of responses from the public. "This is the peak of my campaign," he said proudly. Admittedly, this is the toughest issue and the exciting launch ever. "Because this issue against the tide," he added. These issues were not made for herself. He formed a team. A team of journalists are scattered in several cities, such as Jakarta, Badung, Surabaya, Solo, Malang, Bali and Medan. However, he did not give up the manufacture of issues just to his team. "All fixed under my leadership, "he said. Two weeks he called a meeting to define the issue in a month.
The results of the current evaluation showed Puspo Ward name is familiar to many people. As for the business side, he was relatively successful. Currently a number of restaurants in major cities have. Some proposals also continue to flow to his desk. However, compared to the eating, he acknowledged his name tends to be more popular than Wong Solo. That is why, to be balanced, he now sought to be increasingly known eating house name. Because of this, several steps are now digodoknya. The trick? Creating a new issue! First, the issue contains a message that he is a good figure, patient, loving families, and philanthropist. "I want colling down after the case Poligamy Award, to gain sympathy," he said bluntly. Next, focus on product branding. A number of excellent products Wong Solo will soon be launched.
According to her, this is known as the home of Wong Solo ordinary meal. In fact, this business has a number of excellent products. For example, the best rice from Delangga. Also, kale seed that live in hot water from Cibaya, which due to its strong durability named Kangkung Perkasa. In addition, he also has some excellent products whose names nyerempet-nyerempet polygamy, as polygamy juice, Juice co-wife, or sautéed Cah Polygamy. Despite the controversy that exists, like it or not, Puspo is one savvy businessman who posted a brand herself.