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According to comScore, Facebook is the leading social networking site based on the number of monthly visitors and defeated his main rival, MySpace in April 2008. ComScore reports that Facebook attract 130 million visitors in May 2010, an increase of 8.6 million people. According to Alexa, Facebook ranking among all websites according to traffic world rose from 60 to 7 from September 2006 until September 2007, and is currently ranked 2nd in the world.

Quantcast and puts Facebook on a rank-2 according to traffic in the U.S.. This website is the most popular for uploading photos, with a total of 50 billion photo uploads. In 2010, Sophos' Security Threat Report 2010 "a vote of 500 firms, 60% of whom say they believe Facebook is a social network that has the greatest security threat than MySpace, Twitter, and LinkedIn.

Facebook is one of the most popular social networking site in several English-speaking countries, including Canada, the United Kingdom, and the United States. In regional Internet markets, Facebook penetration is highest in North America (69%) followed by Middle East-Africa (67%), Latin America (58%), Europe (57%), and Asia-Pacific (17%).

This site has won numerous awards such as the "Top 100 Classic Websites" by PC Magazine in 2007, and the "People's Voice Award" from the Webby Awards in 2008. In a 2006 study conducted Student Monitor, a market research firm based high perguruna students in New Jersey, Facebook referred to as the second most popular thing among scholars, parallel to the beer and less popular than the iPod is ranked first.

In March 2010, Judge Richard Seeborg issued an agreed settlement in the case of Lane v group. Facebook, Inc.., Lawsuits arising from the Facebook Beacon program.

In 2010, Facebook won the "Best Overall Startup or Product" of the Crunchie for the third time in a row and was recognized as one of the "Silicon Valley Best Companies" by Lead. However, according to the July 2010 survey by the American Customer Satisfaction Index, Facebook get a score of 64 out of 100 and placing it at the bottom of all private companies in customer satisfaction, alongside industries such as the IRS electronic file system, airlines and cable companies. Reasons Facebook got a low score that privacy concerns, frequent changes to the site interface, results are given News Feed, and spam.

In December 2008, the Supreme Court of Australian Capital Territory issued a rule that Facebook is a valid protocol to serve court notices to defendants. This is the first in the world court of law which provides that a court summons sent through Facebook are legally binding. In March 2008, the High Court judge maid Bru Zealand, David Glendall allow legal file services Craig Axe by the company Axe Market Garden through Facebook. Companies (such as Virgin Atlantic Airways) also use Facebook in order to stay in touch with their employees and have fired employees for their submissions.

In 2005, the use of Facebook has been so widespread that started facebooking verb used to describe the process of finding someone's profile or update your profile yourself. Months of 2008, Collins English Dictionary declared "Facebook" as Word of the Year. In December 2008, the New Oxford American Dictionary announced this year's word is the verb "unfriend" is defined as "Removing someone as a 'friend' on a social networking site like Facebook. Example, 'I Decided to unfriend my roommate on Facebook after we had a fight.

In April 2010, according to The New York Times, countries with the most Facebook users were the United States, the United Kingdom and Indonesia. Indonesia has become the country with the second largest number of Facebook users in the world after the United States with 24 million users or 10% of the total population of Indonesia. In early 2010, OpenBook is established, a parody website (and privacy advocacy) that enables text-based searches on Wall submissions available to "Everyone" on the Internet.

The author of The Wall Street Journal found in 2010 that Facebook apps transmit identifying information to "dozens of advertising and Internet tracking". These applications use HTTP referrer which exposes the identity of the user and his friends. Facebook said, "We have taken action to disable all applications that violate our rules".

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